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Tecate to Serve Up De La Hoya-Pacquiao Boxing Bout
October 01, 2008
Next month the cerveza will mount a multiplatform marketing push -- the brand's most sizeable effort to date -- to support the Dec. 6 boxing contest airing live via HBO pay-per-view.
U.S. Navy on Board for Terra Music Show
September 30, 2008
The Navy has signed on as a sponsor for the Web debut today (Sept. 30) of the bilingual original content program, "En Privado" ("In Private"). Reggaetón artist Daddy Yankee is the first featured performer.
ESPNDeportes.com Debuts via Wireless Web
September 30, 2008
Sports aficionados with mobile Internet access can get sports, breaking news, game scores and statistics in Spanish via ESPN Mobile Web.
Nissan Picks Dieste Harmel & Partners for Multicultural Work
September 29, 2008
The Hispanic shop will handle the multicultural marketing business for the automaker's Nissan and Infiniti brands, which includes nearly $35 million in domestic Hispanic TV alone.
Texas Lottery Push Shows Luck Happens
September 29, 2008
A multiplatform branding campaign via LatinWorks out today (Sept. 29) looks into the every day lives of Texans with luck on their side who take a leap and buy a lotto ticket.
Telemundo Scores U.S. Broadcast Agreement With Televisa to Air Mexican Soccer
September 28, 2008
Under the deal announced today (Sept. 28), the network will televise home games, playoffs, semifinals and finals of the Mexican National Championship of six top Mexico soccer teams, effective Monday (Sept. 29) through Dec. 31.
ImpreMedia, MySpace to Offer Presidential Debate Online
September 26, 2008
The Hispanic media company and the social network will provide live streaming video and simultaneous Spanish translation of tonight's and future contests via Impre.com, its online Hispanic network and MyDebates.org.
Todobebé's Nationwide Fiesta Delivers Moms, Draws Marketers
September 26, 2008
The multimedia parenting company's Viva la Familia outreach initiative, a one-day event for Hispanic moms, attracted a record 171,335 participants in 150 cities in 43 states, offering brands a targeted demo en masse via a customized marketing program.
Azteca América Expands News Offering, Names New Network Anchor Team
September 26, 2008
A nightly news magazine, "Al Extremo" debuts on Monday (Sept. 29), hosted by Juan Barragán, Aline Hernández and María Teresa Alexandri. In as network news anchors are Jorge Mendiola and Edith Serrano while José Martín Sámano moves to anchor, local news.
Mun2 to Launch Acting School Reality Series
September 26, 2008
"The Callback" will create a pipeline for cultivating and raising the profile of young Latino talent on broadcast TV. The actor who gets the final callback wins a guest-starring role on an NBCU program.
PPM Coalition, Arbitron Submit Comments to FCC
September 26, 2008
A second round of comments are due Oct. 6, two days before Arbitron isscheduled to commercialize PPM in eight markets.
Latin Grammys, Univision Mount Music 'Street Parties'
September 25, 2008
Five-city fiesta serves as an interactive venue for reaching music fans via live entertainment, product displays and sampling. Marketers for the multi-city events include McDonald's, Sears, Verizon Wireless, State Farm and Gibson Musical Instruments.
N.Y. City Council to Call for FCC Investigation of Arbitron
September 25, 2008
The council voted unanimously to ask the communications regulatory group to investigate the potential effects on diversity of Arbitron's portable people meter (PPM).
TeleFutura to Televise Presidential Debate
September 24, 2008
The sister Univision network will provide live coverage in Spanish of the first meeting between Democratic candidate Sen. Barack Obama and Republican hopeful John McCain on Friday (Sept. 26) starting at 9 p.m.
ImpreMedia Mini Site Lets Users Define Their Hispanic Heritage
September 24, 2008
A user-generated content mini portal debuts today (Sept. 24), providing users with an online destination embracing Hispanics' diverse heritage. Marketers on board include 1-800-Flowers.com, Bud Light & Clamato Chelada, Infiniti, Royal Caribbean and Staples, among others.
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