 |
Tecate to Serve Up De La Hoya-Pacquiao Boxing Bout
October 01, 2008
Next month the cerveza will mount a multiplatform marketing push -- the brand's most sizeable effort to date -- to support the Dec. 6 boxing contest airing live via HBO pay-per-view.
U.S. Navy on Board for Terra Music Show
September 30, 2008
The Navy has signed on as a sponsor for the Web debut today (Sept. 30) of the bilingual original content program, "En Privado" ("In Private"). Reggaetón artist Daddy Yankee is the first featured performer.
ESPNDeportes.com Debuts via Wireless Web
September 30, 2008
Sports aficionados with mobile Internet access can get sports, breaking news, game scores and statistics in Spanish via ESPN Mobile Web.
Nissan Picks Dieste Harmel & Partners for Multicultural Work
September 29, 2008
The Hispanic shop will handle the multicultural marketing business for the automaker's Nissan and Infiniti brands, which includes nearly $35 million in domestic Hispanic TV alone.
Texas Lottery Push Shows Luck Happens
September 29, 2008
A multiplatform branding campaign via LatinWorks out today (Sept. 29) looks into the every day lives of Texans with luck on their side who take a leap and buy a lotto ticket.
Telemundo Scores U.S. Broadcast Agreement With Televisa to Air Mexican Soccer
September 28, 2008
Under the deal announced today (Sept. 28), the network will televise home games, playoffs, semifinals and finals of the Mexican National Championship of six top Mexico soccer teams, effective Monday (Sept. 29) through Dec. 31.
ImpreMedia, MySpace to Offer Presidential Debate Online
September 26, 2008
The Hispanic media company and the social network will provide live streaming video and simultaneous Spanish translation of tonight's and future contests via Impre.com, its online Hispanic network and MyDebates.org.
Todobebé's Nationwide Fiesta Delivers Moms, Draws Marketers
September 26, 2008
The multimedia parenting company's Viva la Familia outreach initiative, a one-day event for Hispanic moms, attracted a record 171,335 participants in 150 cities in 43 states, offering brands a targeted demo en masse via a customized marketing program.
Azteca América Expands News Offering, Names New Network Anchor Team
September 26, 2008
A nightly news magazine, "Al Extremo" debuts on Monday (Sept. 29), hosted by Juan Barragán, Aline Hernández and María Teresa Alexandri. In as network news anchors are Jorge Mendiola and Edith Serrano while José Martín Sámano moves to anchor, local news.
Mun2 to Launch Acting School Reality Series
September 26, 2008
"The Callback" will create a pipeline for cultivating and raising the profile of young Latino talent on broadcast TV. The actor who gets the final callback wins a guest-starring role on an NBCU program.
|
|
|
 |
 |
 |
Chief Hispanic Marketing Officer
September 22, 2008
Is there such a thing? No, but a look at various companies uncovered Hispanic-targeted strategies as diverse as the Latino culture itself. Job titles and responsibilities vary from company to company, with a mix of Hispanics and non-Hispanics leading dedicated efforts aimed at Latinos. Read on to find out how some brands are handling the challenge. |
|
|
|
