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'Dog Whisperer' Comes to Petco
July 25, 2008
Behavior specialist Cesar Millan launches a line of organic food, accessories and toys that will be promoted via in-store displays, direct mail, online and in 37 million national circulars.
MTV Tr3s' Lucia Ballas-Traynor to Join 'People en Español' as Publisher
July 24, 2008
The svp and gm of the bilingual youth network since 2005, the Hispanic TV and marketing vet will join the Spanish glossy on Aug. 18. She fills the post left vacant by Jacqueline Hernández, now COO, Telemundo.
Bud Light Boosts A-B's Sales
July 24, 2008
Bud Light Lime, a new brew introduced in May, and Bud Light Chelada (shown here) grew 5 percent in the second quarter, while sales of Budweiser and Michelob declined.
AT&T Calls on Luis Miguel for Hispanic Web Push
July 23, 2008
The Latin crooner is helping to promote the relaunch of the telco's bilingual Web site, Mi Portal.
Unity Journalists of Color Conference Opens
July 23, 2008
The four largest associations of minority journalists gather today in Chicago at one of the gloomiest times for the industry -- and for minorities in particular.
Omnicom Grows Revenue 11% in Q2
July 23, 2008
Holding company shrugs off negatives in solid first half, remains cautiously optimistic moving forward.
Meredith to Realign, Rename Hispanic Parenting Titles Under 'Ser Padres' Brand
July 22, 2008
Magazines for expectant moms and first-time parents will be renamed and relaunched as Ser Padres Espera and Ser Padres Bebé.
Televisa Combines 'Poder' and 'Hispanic Enterprise'
July 21, 2008
The resulting title will be called Poder Enterprise and will have a combined, mostly free U.S. distribution of 125,000.
ESPN Deportes Recognized with Edward R. Murrow Award
July 21, 2008
The Hispanic cable network has been honored by RTNDA for a three-part feature, "Sobrevivientes" ("Still Alive"), about the Uruguay rugby team whose plane crashed in 1972 in Argentina's Andres Mountain.
Toyota Gets Real in Latino-targeted Camry TV Spots
July 21, 2008
Unscripted TV ads out today show the automaker challenging skeptical Hispanics to take a spin with a professional driver to witness the car's speed and performance.
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Affluent in Spanish
July 14, 2008
Marketers are looking beyond soccer and telenovelas to reach this emerging Latino demo. Art exhibitions at prestigious galleries and museums sponsored by Lexus, professional tennis tournaments featuring the sport's biggest names and exclusive tastings at The Palm of high-end Casa Herradura tequilas are among the innovative ways that marketers are seeking out this elusive consumer segment. |
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Rogue Star
July 14, 2008
A Spanish TV spot for the Nissan CUV, based on the children's game Marco Polo, was the most liked ad for the first half of 2008, per Nielsen IAG. Read on to find out which other spots, and the creative agencies behind them, made the top 10 list. |
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Visa Sees Gold in Beijing
June 23, 2008
Antonio Lucio, Visa's first global CMO, speaks with Brandweek's Barry Janoff about the credit card company's repositioning of Visa's business and marketing dynamics for the Summer Games.
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